The Trend Shop | Summer’18

The ‘Trend Shop’ was created to add inspiration to our female consumer as she shops for summer by offering her head-to-toe looks that are on trend based on the weather, events + fashion she uses to help inform her style.

Role in Content: Brand Partner on Set. Consumer Journey Creation. Final Content Approver. Gathered Metrics + Insights.

Channels: Nike App. NRC. NTC. Email. Nike.com. Paid Social (IG, FB, Pinterest). Display Ads.