Nike One Luxe | Summer’18

The ‘Nike One Luxe’ campaign was created to show our female consumer the versatility of our new Nike One Luxe Tight through head-to-toe looks that would take her from her work outs, to her errands, to hanging with friends.

Role in Content: Concept Creation. Pre-Pro Contributor. Brand Partner on Set. Consumer Journey Creation. Final Content Approver. Gathered Metrics + Insights.

Channels: Nike App. NRC. NTC. Email. Nike.com. Paid Social (IG, FB, Pinterest). Display Ads.