Victory, Redefined | Holiday’19- Summer'20

‘Victory, Redefined’ is a body of work created to shed light on the many small victories along each persons journey that leads to what may be those bigger victories. We wanted to show how import the sum of the parts are in order to achieve any goal………………..

Featured Authenticators: Cynthia Erivo, Bianca, Andresccu Katelyn Ohashi, Kate Wallace + Dance Church, The Brownie (Brianna + Ayana), Deja Foxx, Sophia Wilson, Kelsey McKinney, Jari Jones, Unplug Collective, Mira Mariah, Marx Lovejoy, Isabelle Bolyston, Jenn Langen, Johanna Turuno, Lauren Vonder Pool.

Role in Content: Partnered in the creation and approval of the concept, along with there post product approval. I was also the on-set Brand partner + creator of consumer journey for this content. Lastly, I was the final content approver + gathered metrics + insights after go-live.

Channels: Nike App. NRC. NTC. Email. Nike.com. Paid Social (IG, FB, Pinterest). Display Ads. @NikeWomen Social.