FAHO21 Nike Fleece: For Everybody, Everywhere

The Problem: The rise of athleisure has made fleece the go-to essential for everyone. With competition in the marketplace becoming overwhelming, we established a uniquely Nike POV + repositioned fleece as the ultimate canvas for expression.

The Ask: In a sea of same-ness, we needed to define an own able world for Nike Fleece thru the lens of inclusivity where everyone is invited to engage and experience fleece in their way.

The Outcome: Built the first-ever integrated marketing campaign around fleece that drove the biggest quarter of fleece sales across women's, mean's and kids. We leveraged everyday people as well as influencers + athletes to help reinforce the inclusive nature that fleece brings no matter the person.